Beguile - Sassoon Salon creative presentation by Gareth Gordon

My creative presentation for promotion to Creative director of the Edinburgh Sassoon Salon. Styled with the femme fatal archetype in mind, taking visual and technical inspirations from anamorphic artist Felice varni. Felice uses projection stencil techniques to map geometric shapes onto architectural, industrial and urban landscapes which he then paints or tapes. The images have a vantage point in which to see as a whole, viewing the image from a different angle causes it to distort and fragment completely.