Новая стратегия интернет-ритейла в эпоху рецессии: unit economics, борьба за оптимизацию затрат и за положительную экономику заказа приходит на смену активной борьбе за долю рынка.
Из передачи вы узнаете:
— как будет развиваться рынок e-commerce в эпоху санкций;
— кто последует за «Белым ветром»;
— что происходит с инвестиционной привлекательностью рынка;
— правда ли, что онлайн-ритейлеры уступают рынок офлайн-игрокам;
— как реагировать на перемены;
— есть ли у ритейла стратегический план;
— и многое другое.
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Обязательно посмотрите: “Как правильно настроить и использовать UTM метки?“
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