Decoding the Business of K-Pop

Hundreds of concerts, thousands of artists, and millions of fans. Bands like Blackpink, BTS, EXO, Red Velvet and many more have become household names. Altogether this has made K-pop a $9.3 billion industry, now at a crossroads. The business is in need of a further global expansion to sustain its growth. We hear from industry pioneers shaping the next generation of stars and go behind the scenes with boy band RIIZE. Read more on Bloomberg: 00:00 Introduction 01:34 Background of K-pop 02:24 Step 1 of K-pop Idol system 03:00 Step 2 of K-pop Idol system 03:24 Step 3 of K-pop Idol system 05:12 Step 4: Debut & Boy band RIIZE 06:45 English in K-pop 07:34 K-pop’s business model 08:43 K-pop at a crossroads -------- Like this video? Subscribe: Get unlimited access to for $ for the first 3 months: Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you’ve known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.