Young / Mature

Unilever and Lowe and Partners’ agency Ponce Buenos Aires produced this work, using state of the art stereoscopic technology, for Unilever men’s toiletries mega brand, Axe. “Young & Mature“ is the latest in the phenomenally successful Axe limited edition ranges and the concept was co-created by Ponce and the Client. The insight came from idea that Axe, with a long-standing expertise in the field of seduction, was ready to offer young men a more specific seduction tool. A two product range was brought to lif