adidas x ramadan | FRÅN SOLUPPGÅNG TILL SOLNEDGÅNG | adidas

March 22nd marks the start of this year’s Ramadan – a holy month in Islam where Muslims fast from sunrise to sunset. Ramadan has become an integral part of sports and some professional athletes all around the world are performing at their peak during the period. Something that has sparked an interest in combining exercising and fasting during Ramadan. Two things that have a lot in common. Exercising requires willpower and determination. To show up. To lift that extra weight. To run that extra lap. To hold on and hold out. In everyday life. Fasting too requires willpower and determination. To resist temptation. Getting through the day. To hold on and hold out. For 30 days. But what happens in the head of the people choosing to exercise and fast during Ramadan? What does it mean to them? How do they do it? What do they think about it? And how do they stay motivated? In this film we get to see different perspectives from athletes exercising and fasting in order to inspire others to do what suits th