Military Recruitment and Hollywood

Help me make more videos! The sequel to the 1996 mega-blockbuster “Independence Day“ hit theaters this summer but there was something a little strange about many of the trailers. What looks like a clever marketing campaign centered on joining the fictional “Earth Space Defense“ was actually a cross-branded recruitment tool for the US Army. It’s part of a multi-million dollar joint advertising venture between 20th Century Fox and the United States Military. PATREON This video was made possible by support from viewers like you! If you’d like to see more videos focusing on the intersections of entertainment, politics and masculinity, please head over to my Patreon page and help fund this web series: PAYPAL If you’d rather make a one-time donation you can do that via PayPal: SOURCES: • U.S. Army Using Independence Day as a Prop