Magnus Carlsen - Felleskjøpet commercial ()

In this new commercial for the Norwegian Felleskjøpet (an agricultural cooperative), World Chess Champion Magnus Carlsen gets in trouble for his lack of respect against the farmers (peasants/pawns). In Norwegian, farmers, peasants and pawns are one word; “bonde“ (“bønder“/plural) Copyright © Felleskjøpet TRY commercial agency. Øystein Halvorsen og Karin Lund, creators, TRY Lars Midtlid, consultant, TRY Marte Heiersted, project leader, TRY Roar Uthaug, director, The Directory Steinar Borge, director, The