PRADA MOD

With Vanessa Moody charmingly representing a strong yet confident femininity, the new Prada Mod eyewear digital film encapsulates a contemporary interpretation of British Mod Culture and its immersive, bold ideology. Confident, international and free thinkers, Mods were communicating more than just a fashion statement — it was a lifestyle, a state of mind. As the leader of a ‘Mod Tribe’, Vanessa Moody seems to almost float through the post-industrial landscapes that surround her, while hidden messages, ta