From Aristotle to South Park: The ABT Framework as a New Tool for Science Communication

Twenty years ago, scientist-turned-filmmaker Randy Olson left his tenured professorship of marine biology for Hollywood. He had a single goal — the search for something that might improve the communication of science. He found it in a narrative template he crafted and labeled as “The ABT.” The ABT is adapted from the co-creators of the Emmy and Peabody award-winning animated series, South Park. In a 2011 documentary about the show, they talked about their “Rule of Replacing” which they use for editing scrip