Social media in Russia

Yuri talks about the opportunities and differences for Russian social media. Most of the talk revolves around the VKontakte (VK) social network that is dominant in Russia. Western businesses can leverage the effective advertising options available in VKontakte as well as take advantage of the huge communities built around commercial interests, such as shopping and travel. Learn more about marketing in Russia at . This talk was given on 8 October 2014 in Tallinn at a seminar organised by M