Rob & Ryan Lead From Behind

I made a bet. I lost. But it still paid off. LEAD FROM BEHIND is on a mission to make colon cancer famous. We’re raising awareness that #ColonCancer is The Preventable Cancer. ► Colon cancer is the second biggest cancer killer in America. 1 in 24 Americans gets colon cancer. It doesn’t need to be - because it’s preventable. ► The best way to prevent colon cancer is by getting a colonoscopy when you turn 45. The guidelines changed in 2021 lowering the age from 50 to 45. ► People don’t want to talk about colonoscopies, let alone get one. We’re using humor and heart to change that. ► Colon cancer is rising in young people - predicted to be the top cancer killer for people under 50 by 2030. LEAVE FROM BEHIND is founded by Brooks Bell, powered by @colorectalcanceralliance, and created in partnership with Maximum Effort & Chrysi Philalithes. #LeadFromBehind