Winners Gold | Cannes Lions Health 2016 – Parkinsounds [TEVA NEUROSCIENCE]

#Parkinson is a common neurological disease, and it’s more than trembling hands. Proper medication and brain surgery improve many Parkinson’s symptoms, but not the gait. The solution may be in another natural thing: music. Introducing #PARKINSOUNDS, powered by #Spotify®. Parkinsounds helps patients find their ideal pace. It automatically selects the songs that match that beat from any Spotify® playlist. And Parkinsounds can add audio cues to the patients’ favorite songs. So steps get increasingly bigger, steadier and safer. And it’s a therapy: the more they listen, the further they go. After all, it’s Parkinson’s disease, but it’s the patient’s life Agência: Havas Life São Paulo Creative Director: Diego Freitas, Mauro Arruda Account Manager: Fábio Pellim, Renata Ortiz Art Director: Felipe Diefenbach, Igor Ferreira, Takae Takahashi Planner: Deyse Albiach, Paula Ottoni, Zé Roberto Pereira Digital Planner: Gustavo Perez Desenvolvimento app: Tap4 Mobile Cliente: #TevaNeurociência