Filming a Bike Video 101

Ever wonder what goes into making a bike launch video? Well, wonder no more, our marketing man Stephane Pelletier captured all the behind-the-scenes of our latest project “Christening the Forbidden Dreadnought“ on his handy dandy dad cam. No more wondering how we did it, all the tips and tricks are included... It’s not every day that we get to head into the interior with enough camera equipment to sink a ship, quite literally. Nelson holds a special place within the fabric of the scene here, yet it’s global significance is similarly potent having featured in countless video and movie segments over the years, and for good reason. With this in mind we packed Stephane from the marketing department, filmmaking supremo Calvin Huth and our EWS team manager Thomas, into the Forbidden truck with a single objective; capture the radness that lay-in-wait, make our new bike look as sick as it is and don’t die in the process. Stephane, however, also wanted to capture what goes on behind the scenes and wit