Budweiser Clydesdales ’9/11 Tribute’ Ad: Super Bowl 2011

For more information about this 2011 Budweiser Super Bowl commercial, visit: The Budweiser Clydesdale horses bow in tribute, with the Statue of Liberty in the background, ten years after the 9/11 tragedy. ====================================================== *SCRIPT* In an idyllic rural setting, a team of eight horses pull an antique red wagon out of a vintage barn. There are two uniformed riders on the wagon. A close-up reveals that these horses are stunningly beautiful Clydesdales. Next, a transition montage shows the horses walking and trotting along a green pasture, then along the cobblestone road of a small town, and then across the Brooklyn Bridge. Beyond the bridge, the Clydesdales reach a field where skyscrapers can be seen in the distant background.  The distant skyline becomes recognizable as New York. The team of horses become recognizable as the Budweiser Clydesdales. With the Statue of Liberty now in the background, the Budweiser Clydesdales stop walking and begin to bow their heads in unison.  A wider camera angle then shows “Budweiser“ painted on the side of the beer wagon. Wistful background music reaches its emotional crescendo.   _On-Screen Text:_ “We’ll never forget.“ [Budweiser logo] _On-Screen Text:_ “Enjoy Responsibly“ ====================================================== *CAUSE MARKETING MUSEUM* View more cause-related advertising, and case studies, at the Cause Marketing Museum. ➡️ Advertising Gallery: ➡️ Case Study Gallery: ➡️ Cause Marketing Definition: ====================================================== *MEANINGFUL IMPACT PODCAST* Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives. ▶️ Listen on YouTube Music: ▶️ Listen on Apple Podcasts: ▶️ Listen on Spotify: ▶️ Listen on Amazon Music: ➡️ Episode transcripts: ====================================================== *CONNECT WITH MEANINGFUL IMPACT* Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship: ✉️ Subscribe at ✉️ Contact us at