Honda - Let it Shine

AGENCY: Wieden Kennedy, Amsterdam CLIENT: Honda EXECUTIVE CREATIVE DIRECTOR: Jeff Kling/ John Norman, CREATIVE DIRECTOR: Sue Anderson ART DIRECTOR/ANIMATOR: Nacho Guijarro ART DIRECTOR: Craig Melchiano PRODUCTION COMPANY: Bouffant DIRECTOR: Erik van Wyk EXECUTIVE PRODUCER: Melina McDonald DOP: Tim Pike EDITOR: Kobus Loots Honda is hoping to recreate some of the success of it’s Accord commercial a few years back with a new innovative commercial to introduce the world to its new Insight Hybrid. Called “Let it Shine“ the ad runs to the tune of “This Little Light of Mine“ by Berend Dubbe and is directed by Erik van Wyk. What is so fascinating about the commercial is that it appears as though the sequence of positive messages, shapes and patterns is being played out on a screen made up of LEDs, when it is actually a field full of Honda Insights, which create the patterns by flashing their headlights. In total it took almost 1,000 cars to put thi