Measure What Matters - Summary

Measure What Matters OKRs: The Simple Idea that Drives 10x Growth by John Doerr Summary Goals should come with warnings, they can have unintended effects such as causing systematic problems in organizations due to narrowed focus, unethical behaviour, increased risk taking, decreased cooperation and potentially decreased motivation. Therefore use care when applying goals in your organization. Mentions a Deloitte study found that no single factor has more impact than “clearly defined goals that are written down and shared freely … goals can create alignment, clarity, and job satisfaction.” The acronym this book uses throughout is OKR (Objective, Key Results). An objective is what is to be achieved, they are significant, concrete, action oriented, and (ideally) inspirational. Aspirational OKRs are the highest priority goals in the company after the committed OKRs. Key Results benchmark and monitor how the team is progressing towards the objective. Effective KRs are spec