The Everchanging Motor Car - 1965

The Ever-Changing Motor Car This delightful cartoon was made for Ford of Britain in 1965. It looks humorously into the psychological aspects of fashion and design, and at how car designs have developed. Initially cars were built for function, but later, design was allowed to make its own demands. Family cars became bigger, whilst sports and racing cars became lighter and smaller. In addition, the film looks at what different factors impact on the choice of car; work, pleasure, family, personality, taste and dignity! Having considered all of the things influencing the choice of a potential car buyer, the little man (the star of the cartoon) is asked what kind of car he would choose having the benefit of ’insider knowledge’. His answer, while immediately funny, dramatically illustrates the intense frustration of the designers and marketing teams of all new cars with its utter banality.