TikTok’s overconsumption problem: is BookTok just as bad?

TikTok promotes overconsumption - that’s a sentence you’ll no doubt have heard at some point over the past couple of years. It started with TikTok fashion, then with TikTok beauty trends and food and drink (remember WaterTok?) and it has slowly made its way into homeware. Judging by the rate at which BookTok is growing, I think literature is next. Chapters: 00:00 - TikTok is a selling machine 01:05 - the BookTok boom and book haul culture 04:04 - BookTok is not all bad 04:36 - but it’s not all good either 06:18 - everyone wants to read MORE 10:34 - reading = virtue 12:03 - reading also = entertainment 13:10 - the environmental impact 15:19 - an ode to personal libraries and unread books 17:15 - BookTok burnout 19:44 - remember libraries? 21:21 - TikTok is starting a publishing company 22:50 - the TikTokification of literature 24:52 - thank you for watching love you Videos mentioned Jordan Theresa - Mina Le - Alice Cappelle - Tiffany Ferg - Jack Edwards - Elliot Sang - Gabi Belle - Articles mentioned The TikTok creator asking whether books are the new fast fashion is Kaelyn Grace Apple - @KaelynGraceApple both on TikTok and here on YouTube. “personal book cellar“ article thank you so much for watching, please subscribe!!!! #booktok #booktube