Bud Light - The Poster Boy For Brand Mismanagement

Bud Light’s decision to partner with transgender influencer Dylan Mulvaney last month to promote their beer brand on social media caused a major backlash from their consumers. The negative response was so strong that many Bud Light drinkers across the country boycotted the drink. As a result, Bud Light has witnessed a continuous decline in sales for five consecutive weeks, which has left the Anheuser-Busch executives dismayed. They are now brainstorming strategies to help their brand recover from this mishap. On The Rundown, Dave Anthony sits down with Kevin O’Leary, Chairman of O’Leary Ventures and an investor on ABC’s Shark Tank, to discuss the impact of brand partnerships and how they can make or break a company. O’Leary will share his insights on the necessary steps Bud Light should take to bounce back from this setback. Additionally, he will provide his perspective on the decline of small banks in America. #foxnews